Friday, April 29, 2011

NAB 2011 - Meet Pond5's CMO - Dana Tower

I am not one for hyping products or services, unless it is a superb deal!

I have now been a stock footage artist with for several years. I have to say, these guys have pulled off what was most likely the most challenging feat in the industry, ever. They have now surpassed all stock footage agencies in volume and size bar none! They are the largest!

As recently as a few weeks ago, Pond5 introduced stock photos to their arsenal. Prior to that, After Effects projects. Before that, music and sound FX. And this all started simply as a stock footage agency. They now have the complete realm of goods needed for just about any production you can think of. They are now the "World's Media Marketplace". Did I mention, they are the largest?

They are the proof that if as a business you treat your vendors, in this case artists, fairly, and you take care of the customer - you can't lose! Such a simple concept that so many companies tend to overlook once they grow. These guys however stay humble. They don't care about ego or anything else that could be detrimental to the company. All they care about is delivering the largest selection of multimedia goods to the world. Oh, and they also like beer.

So why would I bring up the beer. You see over many many years I have seen just about every marketing gimmick at a variety of trade shows. From magicians to "booth babes" - they all try to get your attention. The reality of any trade show, as an attendee is two things that you care or even think about: Your feet are killing you, and you are always dying of thirst. Well the Pond5 boys got it half way right. They supplied the beer in their booth every afternoon when people were really ready for one. Maybe, just maybe, next year they will have a bunch of chaise lounge chairs handy so the we can come over and take a nap after that beer. You know, so that we can rest our feet. :)

So without further delay, and for those of you that don't know, or have never heard of Pond5, here is a little message from Dana Tower of


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