One of the questions I am asked quite frequently is; "How do I promote my company today on the internet?" or "What is the latest craze for marketing my company on the net?"
Well, these questions have about half a gazillion answers. And no matter who you ask - no two answers are quite the same. One hears about everything from Social Network Marketing (perhaps the acronym for this is SNM?) to SEO or Search Engine Optimization and then there is SEM or Search Engine Marketing, and you need to do this all while eating M&M's. Okay, the last part just sounded funny, hence, why I wrote it.
Showing posts with label promotion. Show all posts
Showing posts with label promotion. Show all posts
Monday, February 21, 2011
Thursday, September 23, 2010
Demo reel for commercial stock footage and production work - Part A
Well I suppose it is about time, eh? This demo reel shows not only some goodies from my stock footage libraries, but also some of the capabilities I have in regards to effects creation, logo manipulation and all around "eye candy" generation. The simple fact is that in today's world, one must get super creative and set the bar higher and higher. (That last phrase could be some new lyrics for a pop hit.) - In any case, hopefully this does the job of showing off some of the skill sets right here and now. 100% created by me, from graphical coolness to footage galore. :)
Monday, August 11, 2008
Same story, different channel, different angle...
As a follow-up to yesterday's blog, the tragic story about the teen driving crash while under the influence was covered by yet another news reporter that I got to meet. This time it is Tucson's local channel Fox 11 & channel KVOA4 (NBC).
Now some may be asking, "why promote yourself like this?" - Well, in all reality, that is not the intent. The real intent in this case is to get a message out. It just so happened that as a stock shooter, I happened on the right place at the right time. And there is a lesson to be learned and a question to be answered:
Fellow artists are always pondering the question; "What makes good stock footage?" or; "what can I shoot that hasn't been shot before?", and finally "what will sell?" - I personally stopped asking these questions a while ago and simply just shoot.
The simplest reason is, you never know what you will get. The other concept is, we can not determine what sells and what doesn't. And is it always about selling?
I think not! In this case, my intent was to film a drive up a mountain, maybe do a time lapse with it and then enjoy an afternoon with the kids in the campground while putting some marshmallows over a fire.
Well, things don't always work out the way one might think, and sometimes you get sucked into an ordeal you never would have thought about in a million years.
The important thing to learn from this experience is to always have the camera at your side and be ready to shoot because opportunity may only present itself once in a life time. That is what stock photography and stock videography is all about.
And finally, if an opportunity such as this arises, do it for the public to help send a PSA out. Who knows, something like this may at some point actually save a life. And that is what this videographer really hopes for.
Now some may be asking, "why promote yourself like this?" - Well, in all reality, that is not the intent. The real intent in this case is to get a message out. It just so happened that as a stock shooter, I happened on the right place at the right time. And there is a lesson to be learned and a question to be answered:
Fellow artists are always pondering the question; "What makes good stock footage?" or; "what can I shoot that hasn't been shot before?", and finally "what will sell?" - I personally stopped asking these questions a while ago and simply just shoot.
The simplest reason is, you never know what you will get. The other concept is, we can not determine what sells and what doesn't. And is it always about selling?
I think not! In this case, my intent was to film a drive up a mountain, maybe do a time lapse with it and then enjoy an afternoon with the kids in the campground while putting some marshmallows over a fire.
Well, things don't always work out the way one might think, and sometimes you get sucked into an ordeal you never would have thought about in a million years.
The important thing to learn from this experience is to always have the camera at your side and be ready to shoot because opportunity may only present itself once in a life time. That is what stock photography and stock videography is all about.
And finally, if an opportunity such as this arises, do it for the public to help send a PSA out. Who knows, something like this may at some point actually save a life. And that is what this videographer really hopes for.
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