Hoodman Saves my Butt at the Long Beach Grand Prix - Easy on the Eyes while Shooting with HDSLR

As I mentioned in the prior post, there is a company by the name of Hoodman. And they have a kit. A kit named Cinema Kit Pro.

Hoodman makes all kinds of really neat stuff that allows us cinematographers to see even in the worst of bright sunlight conditions. As you all know, looking at the LCD screen of any camera in bright light is an exercise of futility.

NAB 2011 - Meet Pond5's CMO - Dana Tower

I am not one for hyping products or services, unless it is a superb deal!

I have now been a stock footage artist with Pond5.com for several years. I have to say, these guys have pulled off what was most likely the most challenging feat in the industry, ever. They have now surpassed all stock footage agencies in volume and size bar none! They are the largest!

As recently as a few weeks ago, Pond5 introduced stock photos to their arsenal. Prior to that, After Effects projects. Before that, music and sound FX. And this all started simply as a stock footage agency. They now have the complete realm of goods needed for just about any production you can think of. They are now the "World's Media Marketplace". Did I mention, they are the largest?

They are the proof that if as a business you treat your vendors, in this case artists, fairly, and you take care of the customer - you can't lose! Such a simple concept that so many companies tend to overlook once they grow. These guys however stay humble. They don't care about ego or anything else that could be detrimental to the company. All they care about is delivering the largest selection of multimedia goods to the world. Oh, and they also like beer.

So why would I bring up the beer. You see over many many years I have seen just about every marketing gimmick at a variety of trade shows. From magicians to "booth babes" - they all try to get your attention. The reality of any trade show, as an attendee is two things that you care or even think about: Your feet are killing you, and you are always dying of thirst. Well the Pond5 boys got it half way right. They supplied the beer in their booth every afternoon when people were really ready for one. Maybe, just maybe, next year they will have a bunch of chaise lounge chairs handy so the we can come over and take a nap after that beer. You know, so that we can rest our feet. :)

So without further delay, and for those of you that don't know, or have never heard of Pond5, here is a little message from Dana Tower of Pond5.com:

 

A sampling reel of footage from the 2011 Long Beach Grand Prix

I spent a good 12 hours shooting a variety of goodies at the time trials on Friday the 15th of April at the Long Beach Grand Prix. This has now become its own collection of stock at pond5.com.


Check it out:



And here is a little promo vid:

The Avenue picks up the "Best of Arizona Award" - a film by Tucson local Alan Williams

So the 20th Annual Arizona International Film Festival ended last night with a bang! One of our own, a Tucson local, gets the award for "Best of Arizona" and was the final screening at the screening room.

The film, "the avenue" does an absolutely fantastic and humorous job at showing how our own 4th Avenue here in Tucson has been able to survive that nasty corporate America thing that happens not only to historical districts all over the US, but even in the smallest urban areas. What I am talking about is when corporate steps in and ruins a place where people used to love hanging out because it was pure "Americana" and easy going. I saw this happen in Huntington Beach, CA on main street by the beach back in the late 80's. It really sucked. The whole character of the "old Beach Boys atmosphere" died and became overly commercialized.

Of course if you were to ask our Mayor, well, that's another story and well depicted in the film. In a nutshell, some people really are out of touch with reality. But I digress. Thanks to all the wonderful owners, vendors and people - it seems as though 4th Avenue will survive this type of takeover. At least for now. And after all, there is one corporate "friend" that has also stood by the 4th Avenue cause - Dairy Queen. :) Now I want some ice cream dang it!

Exciting film project about to happen - really!

So there I was shooting for 12 hours at the Long Beach Grand Prix in California last Friday when I got a unique phone call. A friend of mine out of the blue called and asked if I wanted to be DP for a potential new show. At first I thought, he is pulling my leg as a birthday joke. But this was not the case. It actually is turning and moving very quickly into something pretty darn real. How do I know this? Well, assuming all goes well, I will once again be hitting the road next Tuesday to start this new project. So I ended up filming a race car driver a.k.a. the "Steering Wheel Guy" on Saturday in the OC of CA, drove back Sunday early, shot some stuff on the way too.. got back to Tucson about 2:30pm, took a quick power nap and then off into the editing bay. Here is the preview of what's to come and what we will be doing for the next couple of weeks.. Talk about "run and gun".

If all goes well, we will be putting up "dailies" and blogging about the whole event as we go. So stay tuned. :)

Update 04/22/11 - 6:00pm: It' ain't happening! At least my part. The sponsor decided to NOT go ahead with the project. I wish I would have known that sooner, then I would have enjoyed shooting stock at the beach instead of wasting time on this. I suppose the upside is I did make a pretty cool friendship with Ed Dellis. So it wasn't all a loss. :)
Update 04/25/11 - 8:00am: It may yet still happen. Sports marketing - go figure. :)
Update 04/25/11 - 2:00pm: It isn't going to happen. This leads to what will be a whole new blog entry about sports marketing, or should I say marketing in general.

Flying my camera with a bicycle wheel... really.

Quite a while ago I posted about my DIY rig to "fly" my camera as well as stabilize while flying. A good friend of mine snapped some shots of me while doing the "flying" at the April Fools Fest at the Sculpture Resource Center in Tucson, AZ. I was "flying" my Canon T2i along with a Audio Technica shotgun mic covered with a nice "dead cat". Someone once asked me how difficult it was to get that "dead cat". I told them; "I don't really know. I never killed a cat."

So here are a few shots of yours truly shooting with my modified aluminum rim, or simply a bicycle wheel extremely modified for my purpose. But hey it works...

Photos by Ron McCoy - Ron McCoy Photography - Tucson, AZ

Some sample shots from this event while using my recycled bicycle wheel rig.

the 20th Annual Arizona International Film Festival is now playing, and here is just one review....

UPDATE: You can see this movie again as it is being screened for a second time on Sunday, April 10, 6:30pm at The Screening Room in Tucson, AZ - woohoo!

So this last Saturday I went to go have a look at a film that was made right here in Tucson, by a resident native of Tucson , Jon Proudstar, that featured several of my friends as everything from cast to crew. In simple words: It was a real delight! Now I could sit here and talk about the film itself, but that is not the point of this writing. I will not review the film, but more the idea that such a film can be made, by an independent and for less than 3K, as in 3 grand as in bucks! This should really be encouraging for many of you independent filmmakers out there.

The point is quite simple. I was more entertained by this indie than I have been by many multi-million dollar flicks. It's that simple!

It just goes to show that there are plenty of opportunities for anyone that is serious about creating a masterpiece. You just need to make use of the some of the resources available. The resources are not always about money, but even more so about people. This may sound a bit biased as I am now a board member of this organization, but IFASA (Independent Film Association of Southern Arizona) (clicking on the link will open a new window for you.) offers up just about anything and everything you could be looking for when it comes to productions. From people with various knowledge and expertise, to ideas and collaborators on your next project.

And if you work hard, stay tuned, be diligent, be persistent and most of all be creative, even you could end up have an entry in a film fest such as the 20th Annual Arizona International Film Festival. (clicking on the link will open a new window for you.) But don't take my word for it, take it from someone like Jon that has now done it:

Some cute new tools on YouTube with one that is pretty slick actually - a quick review

So today as I was uploading some new video for one of my clients I noticed a new promo link bar above the "uploaded videos" page on YouTube. It says; "New! Animate your own story or create a video slide-show. Try it now." (opens a new window)

Yes the link is live and should take you there. It comes up with three apps (clicking on any one of these will open a new window and also requires you to have a YouTube account):

Stupeflix Video Maker

Xtranormal Movie Maker

GoAnimate

I was particularly intrigued by the last one, GoAnimate. Not because it's another one of those "wizbang flasherized super duper gee look at this cool app thing", but rather because it might actually be a very useful tool for the some filmmakers. Particularly ones that can not draw. As in sketch. As in draw a figure of a person or persons for a specific purpose. Why would I even care if someone could draw or sketch or even conceive the like? Well. When one creates a movie, a short, a commercial or any other possible production that will end up on film, YouTube, the "big screen" or on television, it is advisable to create a STORY BOARD! This is where the sketch, drawing or stick figures come in. 

Of course, I can't draw. Even stick figures are challenging to me and basically look like that game, "Pick up Sticks" after I get done. But this app really gave me an idea. Why not use it to story board? So I tested it just for fun. Just to get a handle on how it works. Just to see what it could do. And it did. It did some pretty cool stuff, and all in a matter of minutes. It let me control the look, the characters, the script, and even finer control of what the character motion is supposed to be doing. More than good enough for a story board. But the cool thing is it let me create a video out of it all. Have a look at my silly experiment:  

Keep in mind - this was just an experiment. Don't throw stuff at me for doing this. That's not cool. So be cool and understand the reason for me even doing this little test. By the way, this snippet is from a new comedy series coming to your local TV soon. Okay - that's not true, but you gotta admit.. I had you for a moment.

Girl Walks Into a Bar - this is the future of the film world and it's exciting!

Today I checked out a tweet about a full length feature of a motion picture that was literally created not for the theater, not for Blue Ray and certainly not for rental houses. On the contrary, this film was by design created for the Internet. From what I read, one can watch it in chunks on YouTube as a playlist or as one continuous movie. I watched the whole thing and I must say, it is fantastic. It has a bit of a Pulp Fiction feel to it, but a bit lighter or friendlier in language. A very cool project for sure.Okay, simply put, I liked it. A fun story line, fantastic acting and great cinematography.

Now here is where things changed in regards to production, funding and sponsorship. First off, it cost around a mill to make, private investor(s)/producer(s) fronted that. Then sponsorship was sold to Lexus. Hence, they streamed it with 6 or so commercials throughout as one long motion picture:



And I highly recommend you watch it at full screen. So pop this out and enjoy!

But all that being said, is this the future? Is this a new way for the indie world to go and get their stuff out? I think so! Just sayin'.

Promoting your company in today's world of multimedia. Some thougths and ideas to think about.

One of the questions I am asked quite frequently is; "How do I promote my company today on the internet?" or "What is the latest craze for marketing my company on the net?"

Well, these questions have about half a gazillion answers. And no matter who you ask - no two answers are quite the same. One hears about everything from Social Network Marketing (perhaps the acronym for this is SNM?) to SEO or Search Engine Optimization and then there is SEM or Search Engine Marketing, and you need to do this all while eating M&M's. Okay, the last part just sounded funny, hence, why I wrote it.

DIY - Camera rig for "flying" shots and image stabilizer.

I like to build things. I like the DIY concept if at all possible. I have several reasons for this.
1. When I build stuff, I get exactly what I want and how I want it.
2. It usually, and I emphasize "usually" costs a lot less than purchasing a finished product.
3. It solves a problem that I needed to solve.
4. It can be fun to build stuff. Sometimes.

Now this is not say, go out and build everything. Somethings are just not worth building. But some things really are. This just so happens to be one of those things. I looked at the prospect of purchasing a "FigRig" (a trademarked name by the way, as well as a patented product.) But for me at the time, it just seemed too cost prohibitive. It is a great tool. It is diverse. It is functional. It is a very slick piece of equipment.